Pramit J Nathan
Marketing Consultant specializing in Branding and Perception Management.
Director - Strategy at Creative Inc, an Integrated Branding Solutions Company.
Hello! At the onset, thanks for taking out the time to know more about me. And in case you are wondering, this is not one of those websites where I will be talking about myself in the third person. This is everything about the horse, right from the horse's mouth.
I am part Gujarati (West India) and part Tamil (South India), married to a Punjabi (North India). So if there was ever a biopic, it would be called 3 States (for the Bollywood uninitiated, google '2 States').
Born to two highly accomplished academicians, I consider myself a black sheep of the family. And whatever I have done or may do in the future, I squarely blame it on the genes.
I graduated in Electronics but later decided to do a post graduate in Business Management specializing in Information Technology. And today I am a professional Marketer. In other words, I have never let my schooling interfere with my education.
I am an avid surfer (of websites not waves) of all that is informative, interesting and intriguing. Am fascinated with Social Media which has become a fantastic experiment in the evoluton of humanity.
I launched my career with National Informatics Center (now under Ministry of Communications and Information Technology, Government of India). While they were kind enough to have me, I parted ways to become an entrepreneur, the last refuge of a trouble-making individual it is said.
Being a first generation entrepreneur, I was living the quote - An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it - and am still chewing hard!
I have since become an evangelist of entrepreneurship and inspired, coached and mentored many of the same feather who personify what JD Rockefeller said - An entrepreneur is one who does whatever it takes to never get a Job.
Idea to Impact and Creative Inc are the platforms from where I practice Branding and Perception Management, to embody my favorite superpower - influence minds. With great power comes great responsibility so I use my powers only for causes I believe in.
In over two decades of work experience, I have donned many hats - consultant, author, teacher, trainer and ultrapreneur.
Provided strategic advisory and consulting services to various organizations across the industry spectrum for managing and overcoming their marketing, communications and branding challenges.
Authored a book titled “Perception Management” which highlights a paradigm shift that Marketing Management needs to undergo to be truly effective today.
Been a B-School visiting faculty for over 11 years conducting full credit courses on subjects ranging from E-Commerce/E-Business to Perception Management (including Public Relations).
Trained extensively for Banking & Financial Services Industry on various behavioral and functional competencies such as, Selling, Relationship Management, Investment Plannning, Interviewing, Negotiations, Positive Thinking etc.
Diversified recently into initiatives close to my heart drawing from my core strengths and aspiring to work towards greater good - for the latest developments please follow my blog.
Like me, if you also condone Personal Branding as a form of self-expression and would like my advice or assistance in branding yourself, please do feel free to get in touch with me.
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